
DirecTV Drag Bowl
Spring 2022
DirecTV Drag Bowl was the antithesis of a traditional Super Bowl watch party. We took some of the most popular House Wives and teamed them up with Ru Paul’s most successful queens, and threw a Drag Bowl. While the game was on in the background, we only turned the volume up for the half time show.
A massive football field was build on the rooftop of Hotel Erwin for a Sunday Brunch pre-game drag show, followed by rowdy games like beer pong.
We also built out an arrival lounge, a glam room, an interview room, a penthouse greenroom, and glammed up the hotel rooms for the talent coming from out of town.








